the wtaf show:

women. travel. art. food.

We bring you the stories of women artists, entrepreneurs, and chefs around the world, creating exceptional experiences for you to seek out when you travel.

It’s time to Travel Like a Woman.™

The WTAF Show is the only travel show that exclusively brings you the stories of extraordinary women chefs, artists, and entrepreneurs around the world.

You won’t find The WTAF Show in any of the places the guys and influencers tell you to visit. We're bringing you the chefs and artists you need to experience for yourself.

We are literally the average global traveler. And it’s time to Travel Like A Woman!™

SEE YOURSELF IN the stories OF food & travel!

What (REALLY FANTASTIC, QUALIFIED, KICK-ASS) WOMEN Are Saying

“Anyone with an iphone and a credit card can be a ‘travel influencer,’ and I've seen what that leads to: sheep following the herd for a selfie, and the self-reinforcing popularity of whatever spot has best goosed the algorithm. I don't want to take travel advice from smug Hollywood royalty or a teenager who misuses the word ‘aesthetic.’ I want to take travel advice from a woman like Kelly Groehler, who cuts through the noise to get to the good stuff: food, art, conversations and more.”

Laurie Woolever, former lieutenant to Anthony Bourdain; four-time New York Times-bestselling co-author and author: Appetites: A Cookbook, World Travel: An Irreverent Guide, Bourdain: The Definitive Biography, and Care and Feeding

“Given that the average global traveler is a 47-year old woman, it's hard to believe that The WTAF Show is the ONLY show that features women chefs, business owners, and artists. Kelly is a thoughtful traveler, a smart business woman, and a lovely human who understands what women want to do, eat, and see when they are seeing the world. From airline reservations to hotels, dinners, and products, women make 80% of travel-related purchases. For brands seeking out Millennial and GenX women—especially women with an interest in travel, dining, and art—partnering with ‘The WTAF Show’ is a no-brainer.”

Alison Liu, brand and content strategist; former VP of marketing, communications and content, James Beard Foundation