THE WTAF SHOW:

IT’S TIME TO TRAVEL LIKE A WOMAN.

Women. Travel. Art. Food.

Hey, if you thought that acronym stood for something else, you’re also right: What the actual f**k?

Women love travel—and we want to see ourselves doing it.

The WTAF Show shares inspiring stories of artists, chefs & cultural experiences worldwide.

We see more of the world, on our own terms:

We take the roads less traveled, beyond the tourist traps.
We meet real people: the creators, innovators and entrepreneurs.
We encourage you to invest in yourself—one trip at a time.

It’s a big world: thousands of countries, cities, destinations, artists, chefs and entrepreneurs.

Travel is an act of self-care. So subscribe, follow and get out there! #TravelLikeAWoman

who we are

I’m KG. I’m a GenXer, a corporate executive in the health and wellness space, an entrepreneur, an empty nester and women’s activist. I’m fascinated by art in all its forms: in the studio, on the street, at the table. I travel to share the stories of art and food as powerful as the artists and chefs behind them. And I work with an amazing team who share this same spirit and help bring this show to life. LFG!

Creator, executive producer, director & host:

Kelly Groehler (KG)

Co-host, producer & director: Diana O’Gilvie

Content producer & segment host: “Where in the World is Farhanah?” Farhanah Ali

UNEXPECTED.

We find surprising adventure wherever we roam, searching out off-the-beaten path places to explore and elevating the stories of the inspiring women we meet along the way.

IRREVERENT.

We tell it like it is. We are dedicated to top-quality programming, and we aren’t afraid to poke the food & travel genre as we go. (Don’t even get us started on travel warnings and safety tips for women who travel.)

CURIOUS.

We have a genuine interest in immersing ourselves in a city’s culture with integrity, not just stopping at the common tourist traps. We want to listen to and learn from the amazing chefs, artists, and entrepreneurs we get to kick it with. We’re never afraid to go deeper, with standalone segments that offer a behind the scenes look at what really went down.

ACCESSIBLE.

However many stamps you have in your passport—or however long it’s been since you’ve traveled—we invite you to come with us to experience what each destination we visit has to offer today, here and now.

INTERSECTIONAL.

We find exceptional locals who deserve to be recognized for their passions, creations, and contributions. We believe in highlighting those who have a powerful impact on their communities. We are multigenerational, multinational, committed to being empowered allies for all women, learning from cultures different from our own. We aim to uplift women of all nationalities and backgrounds.