Women. Travel. Art. Food. And more. WTAF Productions specializes in prestige lifestyle storytelling that audiences connect with on a human level. We're a production company: real voice, real craft, real production value, no matter which screen you're holding. Our own flagship food & travel series runs across a full slate of vertical, social-native formats, built with the same editorial instincts whether the story runs 22 minutes, 12 minutes or 22 seconds. We are obsessed with the places where the key audience for any story already lives, and we build compelling content that they see, engage with, and remember.
Watch The WTAF Show. Or bring us your brand's story — we'll help you tell it like someone who actually means it.
The world's most interesting restaurants, artists, and hidden corners have something in common: a woman behind them. we go find her.
Ninety-five percent of food and travel shows are hosted by men. The average global traveler is a 47-year-old woman. Do the math...
The WTAF Show is here to change that: travel through the lens that's been missing. Women chefs, women artists, women entrepreneurs — worldwide.
Travel Like a Woman.™
What (REALLY FANTASTIC, QUALIFIED, KICK-ASS) WOMEN Are Saying
“Anyone with an iphone and a credit card can be a ‘travel influencer,’ and I've seen what that leads to: sheep following the herd for a selfie, and the self-reinforcing popularity of whatever spot has best goosed the algorithm. I don't want to take travel advice from smug Hollywood royalty or a teenager who misuses the word ‘aesthetic.’ I want to take travel advice from a woman like Kelly Groehler, who cuts through the noise to get to the good stuff: food, art, conversations and more.”
Laurie Woolever, former lieutenant to Anthony Bourdain; four-time New York Times-bestselling co-author and author: Appetites: A Cookbook, World Travel: An Irreverent Guide, Bourdain: The Definitive Biography, and Care and Feeding
“Given that the average global traveler is a 47-year old woman, it's hard to believe that The WTAF Show is the ONLY show that features women chefs, business owners, and artists. Kelly is a thoughtful traveler, a smart business woman, and a lovely human who understands what women want to do, eat, and see when they are seeing the world. From airline reservations to hotels, dinners, and products, women make 80% of travel-related purchases. For brands seeking out Millennial and GenX women—especially women with an interest in travel, dining, and art—partnering with ‘The WTAF Show’ is a no-brainer.”
Alison Liu, brand and content strategist; former VP of marketing, communications and content, James Beard Foundation