the wtaf show:

women. travel. art. food.

We bring you the stories of women artists, entrepreneurs, and chefs around the world, creating exceptional experiences for you to seek out when you travel.

It’s time to Travel Like a Woman.™

The WTAF Show is a travel series that reveals what the world looks like when you experience it like a woman.

Because while women drive most travel decisions, the way travel is told hasn’t caught up.

So we go beyond the usual—into the people, cultures, and experiences traditional travel shows miss—through food, art, and real human connection.

It’s not just where you go. It’s how you experience it.

Travel Like a Woman™.

SEE YOURSELF IN the stories OF food & travel!

What (REALLY FANTASTIC, QUALIFIED, KICK-ASS) WOMEN Are Saying

“Anyone with an iphone and a credit card can be a ‘travel influencer,’ and I've seen what that leads to: sheep following the herd for a selfie, and the self-reinforcing popularity of whatever spot has best goosed the algorithm. I don't want to take travel advice from smug Hollywood royalty or a teenager who misuses the word ‘aesthetic.’ I want to take travel advice from a woman like Kelly Groehler, who cuts through the noise to get to the good stuff: food, art, conversations and more.”

Laurie Woolever, former lieutenant to Anthony Bourdain; four-time New York Times-bestselling co-author and author: Appetites: A Cookbook, World Travel: An Irreverent Guide, Bourdain: The Definitive Biography, and Care and Feeding

“Given that the average global traveler is a 47-year old woman, it's hard to believe that The WTAF Show is the ONLY show that features women chefs, business owners, and artists. Kelly is a thoughtful traveler, a smart business woman, and a lovely human who understands what women want to do, eat, and see when they are seeing the world. From airline reservations to hotels, dinners, and products, women make 80% of travel-related purchases. For brands seeking out Millennial and GenX women—especially women with an interest in travel, dining, and art—partnering with ‘The WTAF Show’ is a no-brainer.”

Alison Liu, brand and content strategist; former VP of marketing, communications and content, James Beard Foundation